GEELY AUTO(HK:00175) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-04 06:52Core Viewpoint - A significant restructuring of the intelligent driving business is underway within Geely, consolidating various teams and companies into a single entity, Chongqing Qianli Intelligent Driving, to enhance efficiency and competitiveness in the market [1][2][4]. Group 1: Company Restructuring - Geely is merging its intelligent driving teams, including Zeekr, Geely Research Institute, and Meituan's intelligent driving brand, into Chongqing Qianli Intelligent Driving, which was established in June 2023 [1][2]. - The new company will have major shareholders including Qianli Technology, Geely, and Meituan, each holding 30% of the shares, with Lotus holding 5% [1]. - The restructuring aims to streamline operations and reduce redundancy, with over 3,000 employees involved in the integration process [2][4]. Group 2: Strategic Goals - Geely aims to achieve a sales target of 5 million vehicles by 2027, with a focus on increasing the penetration of new energy vehicles to 55% by 2025 [7][9]. - The company has shifted from strategic expansion to strategic integration, aiming to clarify brand positioning and improve resource utilization efficiency [7][8]. - The unified intelligent driving strategy, named "Qianli Haohan," categorizes solutions into five levels, covering various price segments of Geely's vehicle lineup [4][5]. Group 3: Market Context - The intelligent driving industry is experiencing a shift in business models, with a convergence of technology routes driven by competitive pressures and cost considerations [7]. - Geely's restructuring is part of a broader trend in the automotive industry, where companies are focusing on resource reuse to mitigate costs and enhance competitiveness [7]. - The competitive landscape is tightening, with Geely aiming to reclaim its position as the leading domestic automaker, having previously held the title until 2022 [9].