1200亿，哈根达斯要卖了

Core Viewpoint - Goldman Sachs is preparing to acquire ice cream manufacturer Froneri for an estimated €15 billion (approximately ¥120 billion), with the deal potentially signed as early as September this year [1] Company Overview - Häagen-Dazs, founded in 1961, was created by Reuben Mattus, who aimed to produce high-quality, all-natural ice cream, targeting upscale markets [2] - The brand quickly gained popularity and expanded, opening its first store in Brooklyn in 1973, positioning itself as a luxury product priced five times higher than regular ice cream [2] Ownership Changes - Since the 1980s, Häagen-Dazs has undergone multiple ownership changes, starting with Pillsbury's acquisition for $70 million in 1983 [3] - Subsequent ownership included Diageo and General Mills, with Nestlé acquiring U.S. operations in 2002 and later forming Froneri in 2016 with PAI Partners [3][4] Current Market Challenges - Häagen-Dazs is facing significant challenges in the Chinese market, with a reduction in store numbers from over 400 at its peak to 263 currently [6] - The brand's sales are declining due to increased competition from local brands and changing consumer preferences, leading to a drop in customer traffic and profitability [7][8] Strategic Moves - General Mills is reportedly planning to sell Häagen-Dazs' operations in China, with potential buyers needing authorization and the deal estimated between $500 million to $800 million [6] - The decision to sell is part of a broader strategy to divest low-margin assets, as seen in previous sales like the Yoplait yogurt business in China [8] Industry Trends - The current environment has seen a surge in consumer brand acquisitions, with notable companies like Starbucks and Decathlon also exploring sales of their Chinese operations due to intensified competition [10][14] - The trend reflects a shift from "heavy asset" to "light asset" strategies among multinational companies in response to market pressures [10][14]