Seek .(US:SKLTY) 3 6 Ke·2025-08-04 09:37Core Viewpoint - AI is transforming modern workplaces and daily life, shifting user behavior from "searching" to "asking AI" for solutions, leading to a significant increase in AI search users from 310 million in January 2024 to 1.98 billion by February 2025, a growth rate of 538.7% [1] Group 1: User Experience and Concerns - Users are increasingly questioning whether AI-generated answers contain advertisements, as seen in the experiences of individuals like Zhao Xinting, who noticed brand mentions in AI responses and expressed skepticism about their authenticity [1][4] - Social media platforms are filled with users voicing concerns that AI responses are becoming "advertising spaces," with examples of AI tools like DeepSeek and Doubao incorporating promotional content in their answers [5][9] Group 2: Marketing Opportunities - The rise of AI has created new marketing opportunities, particularly through Generative Engine Optimization (GEO), which aims to influence AI outputs by producing content that aligns with AI preferences, similar to traditional Search Engine Optimization (SEO) [10] - The GEO market is projected to grow significantly, with estimates suggesting a market size of approximately 2.1 billion yuan in 2023, expected to reach 24.2 billion yuan by 2027, indicating a potential market value transformation exceeding 300 billion yuan in the next five years [14] Group 3: Service Providers and Pricing - GEO service companies are emerging, offering services that optimize brand visibility in AI responses, with pricing models based on the number of keywords and entries, ranging from 6,000 yuan for 50 entries to 20,000 yuan for 500 entries per month [12][13] - The effectiveness of GEO services is measured by the frequency of brand mentions in AI responses, with some companies offering guarantees of performance or refunds if results are unsatisfactory [14]