得利斯加入宠物食品混战

Core Viewpoint - The company Delisi is entering the freeze-dried pet food market through a strategic partnership with two major freeze-dried food producers, aiming to address key challenges in pet food quality and stability while targeting the mid-to-high-end market segment [2][3]. Company Developments - Delisi has signed a strategic cooperation agreement with Xiamen Haifusheng Food Group and New Sanhe (Yantai) Food Co., focusing on product supply, market expansion, and technology collaboration in freeze-dried pet food [2]. - The company previously expressed interest in the pet food sector, having registered a subsidiary in October 2022 to explore opportunities in this market [3]. Financial Performance - Delisi has faced declining revenue growth from 2021 to 2024, with revenues of 3.13 billion, 3.075 billion, 3.092 billion, and 2.965 billion respectively, and losses of 34 million and 33.67 million in 2023 and 2024 [3]. - The company's main revenue source, chilled and frozen meat products, has seen a significant decline in revenue, with a drop of 24.82%, 8.47%, 11.85%, and 10.51% from 2021 to 2024 [4]. Market Trends - The pet food market in China is experiencing rapid growth, with the market size projected to increase from 15.7 billion in 2012 to 158.5 billion in 2024, reflecting a compound annual growth rate of 21.2% [4]. - Freeze-dried pet food has emerged as the largest segment within the pet food market, indicating a strong demand for innovative products in this category [4]. Competitive Landscape - The pet food sector is attracting various food companies, with notable recent entries including Animex Foods acquiring Pupil Foods and Three Squirrels launching a pet food brand [5]. - Industry analysts highlight the need for continuous innovation and brand differentiation for companies like Delisi to succeed in the competitive pet food market [5].