“中医药+餐饮” 养生消费新潮流

Core Viewpoint - The integration of traditional Chinese medicine (TCM) and the food and beverage industry is gaining popularity, particularly among younger consumers, leading to a surge in innovative health products that combine TCM principles with modern dietary preferences [10][12][15]. Industry Trends - The market for TCM-infused food and beverages, such as herbal teas, medicinal pastries, and health-focused drinks, is expanding rapidly, with a notable increase in offerings from both traditional and new brands [10][11][15]. - The current trend shows a significant shift towards younger consumers, particularly those born after 1995, who are driving the growth in this sector [10][11]. Product Innovations - Various innovative products have emerged, including TCM-infused coffee, herbal teas, and health snacks, which are designed to appeal to health-conscious consumers [10][11][12]. - Hospitals and traditional medicine institutions are also entering the market with products like herbal bread and medicinal drinks, which are marketed for their health benefits [11][13][14]. Market Growth - The current market for ready-to-drink herbal beverages is projected to grow significantly, with estimates indicating that the number of outlets will double by the end of 2024 [15][16]. - The compound annual growth rate (CAGR) for the Chinese herbal beverage market is expected to exceed 88% over the next five years [16]. Cultural Significance - The concept of "food as medicine" is deeply rooted in Chinese culture, with historical texts emphasizing the health benefits of combining food and medicinal herbs [17][18]. - Recent regulations have clarified which TCM ingredients can be used in food products, promoting the safe integration of TCM into everyday diets [17][18]. Consumer Engagement - The rise of online platforms for purchasing TCM products has made it easier for consumers, particularly younger individuals, to access and try these health-oriented offerings [13][14]. - Educational initiatives and competitions are being organized to raise awareness about TCM and its applications in modern diets, encouraging more consumers to explore these options [20][21].