Booking Holdings(US:BKNG) Guan Cha Zhe Wang·2025-08-05 09:51Core Insights - The core viewpoint of the article emphasizes that Chinese travel agencies are actively integrating traditional channels with emerging technologies like artificial intelligence (AI) to adapt to changing consumer expectations and reshape their outbound tourism business [1][3]. Group 1: AI Integration in Travel Agencies - A recent survey by Dragon Trail Research indicates that 82% of 280 surveyed Chinese outbound travel agencies are utilizing AI in their daily operations [1][3]. - AI applications in these agencies include personalized itinerary planning, translation, content recommendations, virtual travel assistants, customer service, booking management, and customer data analysis [1][3]. - The core needs for AI optimization identified by travel agencies include business context translation (46%), personalized itinerary planning (43%), and customer information management (38%) [3]. Group 2: Challenges and Limitations of AI - Some travel agencies have reported limitations in AI technology, particularly in creativity and precision, which may not fully meet user expectations [4]. - For instance, AI tends to recommend conventional tourist routes rather than creating unique, customized experiences based on individual preferences [4]. - Future developments, such as the "Miss 6" system by 6人游, aim to empower travel consultants by enhancing itinerary planning, content generation, and intelligent pricing [4]. Group 3: Consumer Attitudes Towards AI - A report by Booking.com reveals that 91% of global travelers are excited about the application of AI in travel, with 79% indicating familiarity with the technology [5]. - Additionally, 66% of travelers desire AI to play a more proactive role, such as recommending less crowded destinations or highlighting experiences beneficial to local communities [5]. - Despite a general trust in AI (77%), 23% of respondents express skepticism, particularly in regions like North America and Europe, where consumers prefer to verify AI outputs [6]. Group 4: Future Directions for AI in Tourism - The ongoing development of AI technology is crucial for effectively converting tourism resources into structured data and providing tailored recommendations to users [5]. - Key technological advancements are needed to enhance AI's ability to understand personalized user needs and to integrate various resources effectively [5]. - The balance between leveraging opportunities and building consumer trust is essential for the future growth of AI in the tourism industry [6].