苹果CEO库克：AI是必须攻克的技术，公司将全力投资发展

Group 1 - Apple's CEO Tim Cook stated that the company "must" achieve breakthroughs in artificial intelligence and committed to making necessary investments to achieve this goal, emphasizing the critical importance of AI technology for Apple's future development [2][3] - Although Apple's progress in the AI field has been relatively low-key, the company is increasing its investment in AI technology research and development, with potential plans to deeply integrate AI technology into its hardware products and software services [2][4] - The current emphasis on AI technology development by Apple reflects the broader trend in the tech industry, where companies are accelerating their efforts in the AI field to secure advantageous positions in this key technology race, especially with the rapid advancement of generative AI technology [2][5]