Midea Group(SZ:000333) Ren Min Ri Bao·2025-08-05 21:59Core Viewpoint - China's export scale reached 13 trillion yuan in the first half of the year, showing strong competitiveness with a year-on-year growth of 7.2% [1] Group 1: Air Conditioning Market in Europe - China's air conditioning exports to EU countries increased by 43.2% year-on-year, reaching $3.76 billion, a historical high for the same period [2] - Midea's mobile split air conditioner is popular in Europe, with a selling price of 1,199 euros, allowing users to save on installation costs that can reach up to 3,000 euros [3][4] - Midea's air conditioning sales in Europe grew by 35% in the first half of the year, with over 80,000 units shipped [4] Group 2: Product Innovation and Demand - Midea's mobile split air conditioner is designed to address European users' needs, being portable, quiet, and easy to install [4] - TCL's DeLong air conditioning sales in Europe increased by 25%, with production lines operating at full capacity to meet demand [6] - Chinese cooling products are recognized for their affordability, variety, and innovative features, appealing to European consumers [7] Group 3: Future Development and Market Trends - The European market has high standards for energy efficiency and environmental protection, prompting companies to innovate and adapt [8] - Midea plans to establish a complete product line for mobile split air conditioners to enhance its brand image [5]