Core Viewpoint - The current strategic decision of the company is defined as a "second entrepreneurship," focusing on expanding into overseas markets as a new growth driver [3][6]. Company Growth and History - The company, founded by Wang Rong in 2004, has transitioned from a family-run business to a publicly listed entity, becoming the "first transformer stock on the Beijing Stock Exchange" [4][5]. - The company has evolved from a family management model to a standardized governance structure, introducing professional management and incentive mechanisms to enhance employee engagement [4]. Market Expansion Strategy - The company aims to leverage the capital market for expansion, with plans to acquire a competitor in Changsha, Hunan, to increase market share in Central China [5][7]. - The company is focusing on international markets, particularly in countries involved in the Belt and Road Initiative, with significant efforts in Africa, Europe, and North America [6][7]. Financial Performance and Projections - In 2024, the company's foreign trade revenue is projected to reach 87.73 million yuan, accounting for 6.51% of total revenue [6]. - The company secured a contract worth 7.32 million USD for an electrification project in Africa in 2025 [6]. Technological Innovation - The company views the power equipment sector as a fertile ground for technological innovation, maintaining R&D investment at around 3% of sales, which is above the industry average [8][9]. - The company has received multiple accolades, including being recognized as a "little giant" enterprise and a national high-tech enterprise, reflecting its commitment to quality and innovation [8]. Talent Strategy - The company employs a high-cost talent strategy, attracting graduate and doctoral teams, and invests significantly in training [8][9]. - Collaborations with universities and research institutions are established to tackle technical challenges and enhance innovation capabilities [8].
董事长专访｜科润智控王荣：“二次创业”闯全球 凭真功夫立潮头