LFX(SH:600612) Sou Hu Cai Jing·2025-08-06 02:36Core Viewpoint - The article highlights the alarming prevalence of counterfeit gold in Shenzhen's Shui Bei community, known as the "first village of gold and jewelry in China," revealing a deceptive market where consumers are often misled into purchasing fake products [1][5][25]. Group 1: Consumer Experiences - A consumer named Peng Jia purchased a seemingly genuine gold bracelet at a significantly lower price, only to discover later that it was hollow and not worth the expected value, resulting in a loss of over 1,000 yuan [2][5]. - Complaints about counterfeit gold have surged, with over 8,000 entries on complaint platforms, indicating a widespread issue affecting many consumers [7][17]. - The deceptive practices include "water-filled gold" and "gold-plated silver," which are difficult for consumers to detect without proper knowledge [9][11]. Group 2: Market Dynamics - The article discusses how even reputable brands like Chow Tai Fook and Lao Feng Xiang are not immune to counterfeit products, as some stores fail to identify fake items during assessments [13][15]. - The difficulty in maintaining product quality across franchise stores is highlighted, with claims that inspections may be superficial and ineffective [15][23]. - The market is characterized by a lack of accountability, as sellers often evade responsibility by denying the authenticity of their products [19][21]. Group 3: Regulatory Efforts - The National Market Supervision Administration has initiated the "Golden Guardian" campaign, investigating over 500 cases in 2023, involving approximately 500 million yuan [23]. - Despite regulatory efforts, the sophistication of counterfeit techniques continues to evolve, making it challenging to completely eradicate the issue [23][25]. - The article emphasizes the need for consumers to be vigilant and to utilize legal means to protect their rights when purchasing gold [25].