战略合作升级！迪士尼(DIS.US)ESPN换股收购NFL媒体资产

Group 1 - The NFL is selling most of its media assets to Disney in exchange for a 10% stake in ESPN, strengthening the strategic relationship between the league and its broadcasting partner [1] - The assets involved in the transaction include the subscription-based service NFL RedZone and the NFL Network cable channel, along with additional broadcasting rights for NFL games [1] - Disney is launching a new streaming service named "ESPN" priced at $30 per month, allowing sports fans to access all traditional ESPN channels [1] Group 2 - Disney plans to offer a bundled package that includes the new ESPN, Hulu, and Disney+ for $36 per month, with a promotional price of $30 for the first year [1] - ESPN is jointly owned by Disney and Hearst Communications, with Disney holding an 80% stake and Hearst holding 20% [1] - The NFL's average viewership last season was over 17 million, a decrease of 2.2% compared to the previous year, but it remains the highest-rated sports league in the U.S. [2]