Shede Spirits (SH:600702) Zhong Guo Shi Pin Wang·2025-08-06 06:32Core Insights - The event "Dialogue with Nature and Craftsmanship" took place from July 25 to 29, 2025, in Qinghai, celebrating the 10th anniversary of the brand "Shede" and emphasizing the Eastern wisdom of "giving and receiving" [3][35] - The event featured a five-day immersive journey for a hundred core consumers, highlighting the deep cultural and craftsmanship heritage of "Shede" [3][35] Group 1: Event Highlights - The event included various activities such as a cruise on Qinghai Lake, visits to Xihai Pasture and Chaka Salt Lake, and interactions with intangible cultural heritage, allowing participants to experience the blend of nature and culture [3][8] - A significant speech by the assistant general manager of the high-end Shede division emphasized the brand's commitment to quality and ecological brewing, stating "every bottle is a true vintage, every drop is a true ten years" [6][8] - The event featured a solemn sealing ceremony for the Shede wine, symbolizing the remembrance of past craftsmanship and the anticipation of future quality [10] Group 2: Cultural Exchange - The event included a thematic sharing on "The Philosophy of Giving and Receiving in Thangka Art," illustrating the dedication and spiritual essence behind the creation of Thangka paintings [10] - A closing night banquet celebrated cultural integration and deep friendships, with speeches expressing confidence in the future development of the Shede brand [23][26] - The event concluded with a vibrant bonfire party and fireworks, enhancing the festive atmosphere and allowing participants to experience the brand's life philosophy of "giving for receiving" [31][32] Group 3: Future Outlook - The company aims to continue embodying the "giving and receiving" philosophy while innovating and providing high-quality wines to consumers globally [35]