Core Insights - The article highlights the recent land auction in Shenzhen, where major developers are actively competing for prime residential land, indicating a robust demand in the real estate market [2][5][12]. Group 1: Land Auction Highlights - China Merchants Shekou acquired a residential plot in Qianhai at a record floor price of approximately 84,000 RMB/m², marking the highest land price in the past decade [2]. - Greentown won the A319-1225 plot in Bao'an with a premium of 11.47%, translating to a floor price of about 20,364 RMB/m² [2][5]. - The A319-1225 plot attracted four top-tier real estate companies, with over 29 bidding rounds, showcasing intense competition [6][12]. Group 2: Plot Characteristics - The A319-1225 plot is located in the mature ShaJing area, featuring established infrastructure and amenities, including proximity to the Shenzhen Metro Line 11 [11][12]. - The plot covers an area of approximately 19,246.94 m² with a total construction area of about 59,665 m², resulting in a low plot ratio of approximately 3.1, appealing for improvement projects [11][12]. - The site is subject to aviation height restrictions and must include a green space system to mitigate noise pollution from nearby roads [11][12]. Group 3: Market Context and Future Prospects - The ShaJing area currently lacks new housing supply, with the average price of second-hand homes around 55,000 RMB/m², indicating a strong market opportunity for Greentown's new project [13]. - Greentown's recent projects in Guangzhou have performed well, suggesting that the company could replicate this success in Shenzhen, leveraging the favorable conditions of the new plot [15][18]. - The urgency of Greentown's actions, including starting construction on the same day of the land acquisition, reflects its ambition to establish a strong presence in the Shenzhen market [18].
溢价11+%，竞拍29轮！深圳土拍，喜事连连