Core Insights - Tuhu Car Service launched a "300 billion unlimited promotion" aimed at providing consumers with affordable car maintenance options, covering various services such as tires, maintenance, painting, washing, and waxing [1][3]. Group 1: Promotion Details - The promotion includes significant discounts, with tire prices reduced to as low as 50% off and additional incentives like a Huawei Pad for purchases [3]. - Maintenance services are offered at half price, with brands like Shell, Mobil, Castrol, Honeywell, and Fuchs included, allowing consumers to enjoy high-quality services at economical prices [3]. - Tuhu also provides affordable painting services starting at 148 yuan for minor repairs, with packages for larger areas priced at 289 yuan and 448 yuan [3]. - Car washing services feature summer discount packages, with prices as low as 0.1 yuan for specific services and 19.9 yuan for two standard washes [3]. Group 2: Strategic Implications - The "unlimited promotion" reflects Tuhu's long-term strategy of cost reduction through large-scale operations, digital management, and supply chain integration, benefiting consumers with lower prices [4][5]. - Tuhu's network has expanded to over 7,000 service centers, covering more than 95% of China's administrative regions, which enhances its ability to reach a broader customer base [4]. - The promotion is expected to stimulate consumer demand and invigorate the automotive service market, as evidenced by strong sales during previous promotional events [4][6].
途虎养车上线“300亿无限大促”，激活汽车后市场消费新动能