茅台唯一“百元级”大众酱香单品突遭停产

Core Viewpoint - Guizhou Moutai has decided to stop the production of Taiyuan liquor to optimize its product structure and enhance market competitiveness, with plans to introduce a new product targeting the banquet market [1][4]. Group 1: Company Actions - Guizhou Moutai's health liquor division announced the cessation of Taiyuan liquor production due to changing market demands [1][4]. - The company plans to launch a new product called Taiyuan Red, aimed at the banquet market [4]. Group 2: Product Performance - Taiyuan liquor was a key product for Guizhou Moutai, being the only "hundred-yuan" level mass-market sauce-flavored liquor, which achieved over 1 billion yuan in sales within 9 months of its launch [5]. - The product was priced at 156 yuan per bottle upon its release in March 2023, and it became the first product in the history of Moutai's health liquor division to reach the 1 billion yuan sales milestone [5]. Group 3: Market Context - Despite its rapid growth, Taiyuan liquor faced issues with price inversion, where the factory price was around 80 yuan per bottle, but the retail price lingered between 50 to 60 yuan [6][7]. - The overall white liquor industry is undergoing significant adjustments, with fluctuations in the wholesale prices of Moutai's core products [7]. Group 4: Stock Performance - As of August 6, 2023, Guizhou Moutai's stock price closed at 1423.88 yuan per share, reflecting a decline of over 4% year-to-date [8][9].