茅台唯一“百元级”大众酱香单品突遭停产，将推出台源红新品

Group 1 - Guizhou Moutai has decided to stop the production of Taiyuan liquor to optimize product structure and enhance market competitiveness, with a new product targeting the banquet market set to be launched [1] - Taiyuan liquor, priced at 156 yuan per bottle, achieved sales exceeding 1 billion yuan within 9 months of its launch, making it the first product in Moutai Health Wine's history to reach this sales milestone [1] - A meeting held in February emphasized the importance of Taiyuan liquor in Moutai's diversified strategy, with 2025 identified as a critical year for its market development [1] Group 2 - Taiyuan liquor has experienced price inversion, with an ex-factory price of approximately 80 yuan per bottle, while the terminal price has been around 50-60 yuan, leading to low channel profits [2] - On August 5, Guizhou Moutai announced the launch of a new product, "Guizhou Moutai Liquor (70th Anniversary of the Five-Star Trademark)," which may be priced at 7000 yuan per bottle [2]