Core Viewpoint - The liquor industry, particularly the high-end liquor stocks, is facing significant challenges, with major players like Kweichow Moutai experiencing price declines and reduced demand due to economic uncertainties and policy changes [2][3]. Company Performance - Zhenjiu Lidu (06979.HK) reported a substantial decline in its mid-year performance for 2025, with expected revenue between 2.4 billion to 2.55 billion RMB, representing a year-on-year decrease of 38.3% to 41.9% [3]. - The anticipated net profit attributable to shareholders is expected to drop by 23% to 24%, with adjusted net profit (non-IFRS) projected to decline by 39% to 40% [3]. - The company attributes this downturn to reduced liquor consumption, particularly in business and social settings, and the impact of high revenue and profit levels in the first half of 2024 [3]. Strategic Initiatives - To counteract the declining demand, Zhenjiu Lidu plans to launch a new flagship product in June 2025, aiming to address industry challenges and boost sales in the second half of the year [3]. - The company will implement detailed sales policies to enhance the penetration of existing flagship products in core markets and stabilize the pricing system for distribution channels [3]. - Zhenjiu Lidu is also focusing on emerging consumer trends and scenarios, such as mid-range and premium products for occasions like birthdays and weddings [3]. Market Reaction - Following the earnings announcement, Zhenjiu Lidu's stock price initially dropped but then surged nearly 10%, closing with an increase of 8.19% at 7.40 HKD per share [5]. - The overall A-share liquor market has seen a decline, with several companies, including Shunxin Agriculture and Shui Jing Fang, also reporting significant profit drops for the first half of 2025 [6][8]. Industry Outlook - The liquor sector is currently undergoing a deep adjustment phase, with traditional consumption scenarios like business banquets under pressure, leading to higher inventory levels and slower recovery in shipments [8]. - Analysts from Huaxi Securities noted that the industry has faced multiple challenges, including strict regulations, weak demand, and declining performance forecasts for the second and third quarters of 2025 [9]. - Despite the negative outlook, some analysts believe that the current market valuation reflects the negative impacts adequately, suggesting potential for upward adjustments if policy impacts lessen [10].
业绩暴跌与股价暴涨齐现！珍酒李渡这波操作看不懂？