若羽臣赴港筹钱破瓶颈

Core Viewpoint - Ruoyuchen is planning to issue H-shares and list on the Hong Kong Stock Exchange as part of its global strategy, aiming to enhance its international presence and competitiveness in brand expansion and supply chain globalization [1][3]. Group 1: Company Overview - Ruoyuchen, established in 2011, is a global consumer brand digital management company primarily engaged in brand operation [1]. - The company went public on the Shenzhen Stock Exchange in 2020, becoming the first listed company in the brand operation sector [1]. Group 2: Financial Performance - In 2021, Ruoyuchen reported revenue of 1.288 billion yuan, a year-on-year increase of 13.44%, but net profit fell by 67.02% to 29.2 million yuan [1]. - In 2022, revenue decreased to 1.217 billion yuan, down 5.55%, while net profit increased by 15.55% to 33.74 million yuan [1]. - In 2024, Ruoyuchen's revenue and net profit grew by 29.26% and 94.58%, respectively, driven by the performance of its own brands [2]. Group 3: Strategic Initiatives - Ruoyuchen launched its own brand "Zhanjia" in 2022, focusing on the "special care for special clothes" concept, with a strategic product, fragrance laundry liquid, achieving over 100 million yuan in sales within months [2]. - The revenue from Ruoyuchen's own brands increased by 90.28% in 2024, accounting for 28.37% of total revenue [2]. - The company plans to continue building a multi-brand matrix and deepen its ecological layout in the industry [3]. Group 4: Market Context - Other beauty brand operators are also facing challenges, with competitors like Liren Lizhuang experiencing continuous losses and Baozun e-commerce hitting growth bottlenecks [2]. - The decline in e-commerce growth has prompted brands to seek new growth avenues [2].