Shanghai Shuixing Home Textile (SH:603365) Xin Jing Bao·2025-08-07 00:31Core Viewpoint - The article emphasizes the growing concern over sleep quality in modern society and highlights the efforts of Mercury Home Textiles in collaboration with industry associations to address this issue through the publication of the "China Quilt White Paper" for six consecutive years [1]. Group 1: Market Overview - The Chinese home textile market is expected to maintain a moderate growth trend from 2020 to 2024 [4]. - The market size for bedding textiles in China is projected to reach 177.69 billion yuan by 2029, with a compound annual growth rate (CAGR) of approximately 2.6% from 2024 to 2029 [5]. - The quilt market in China is anticipated to grow to 87.01 billion yuan by 2029, with a CAGR of 3.2% [6]. Group 2: Sleep Quality Analysis - 28% of residents feel drowsy and wish to sleep more, while 19.8% still feel very fatigued, indicating insufficient deep sleep duration and poor sleep quality [9]. - Major factors affecting sleep quality include high stress (59.3%), irregular work schedules (48.4%), and bedding quality (47.4%) [14]. Group 3: Consumer Perception and Preferences - Consumers increasingly recognize the importance of bedding, with a rising acknowledgment of the impact of quilts on sleep quality from 2021 to 2025 [15]. - 90.0% of consumers believe that using good quilts reflects a responsible lifestyle for themselves and their families, while 86.3% associate it with a pursuit of high-quality living [20][21]. Group 4: Consumer Needs and Expectations - The demand for quilts has evolved from basic warmth to a focus on health, comfort, and functionality [26]. - Key issues consumers expect quilts to address include dust mites and bacteria (49.5%), temperature and humidity regulation (47.4%), and difficulties in falling asleep (36.3%) [27]. Group 5: Functional Quilt Products - 89.9% of residents believe that quilts are related to health, showing a significant increase in awareness [30]. - The acceptance of functional quilts, such as anti-mite and antibacterial options, is notably high, with 84.1% of consumers acknowledging their effectiveness [35]. Group 6: Industry Standards and Initiatives - Mercury Home Textiles has led the establishment of the "Comfort Evaluation Guidelines for Quilt Products," which will be implemented starting January 1, 2025, filling a gap in the industry regarding quilt comfort evaluation [41].