Group 1 - The company achieved remarkable performance with a total revenue of 32.329 billion yuan and a net profit growth of 453.95% in 2024, making it one of the most notable newcomers on the list [1] - The company has established a vast retail network in the county market, with over 15,000 signed stores, including more than 13,000 stores under the "Hao Xiang Lai" brand as of March this year [2] - The business model focuses on "direct procurement from manufacturers - centralized pricing - streamlined distribution - benefiting the end consumer," which enhances supply chain efficiency while maintaining product quality [4] Group 2 - The company has successfully implemented an IP-driven strategy to attract younger consumers, introducing popular IPs such as "Nezha," "King of Glory," and "Crayon Shin-chan" to its product offerings [5][7] - The strategic placement of stores near communities and schools allows for high-frequency consumer engagement, resulting in a nearly 70% increase in average transaction value and a 140% increase in new member sales on the first day of the brand ambassador's announcement [7] - The company is breaking the stereotype of low profit margins in the snack retail industry by diversifying its value chain and focusing on efficiency, aiming to create a positive cycle of scale and profit growth [7]
县域零食帝国崛起，万辰集团首登《财富》中国500强