Core Viewpoint - The company anticipates a significant decline in net profit for the first half of 2025, attributed to economic uncertainties and recent policies affecting liquor consumption, particularly in business and social settings [1][2]. Financial Performance - In 2024, the company reported revenue of approximately 7.067 billion yuan, a year-on-year increase of 0.5%, while the net profit attributable to shareholders decreased by 43.1% to about 1.324 billion yuan [3]. - The company's inventory has been on the rise, with the balance increasing from 1.737 billion yuan in 2020 to 7.503 billion yuan in 2024, a growth of 5.766 billion yuan over four years. The inventory turnover days increased from 517 days in 2020 to 855 days in 2024 [3]. Strategic Initiatives - To address the decline in liquor demand and promote business growth, the company has implemented several strategic measures, including: 1. Launching a new flagship product in June 2025 to tackle industry challenges and meet demand, expected to contribute significantly to sales in the second half of the year [2]. 2. Strengthening the competitive position of existing flagship products through detailed sales policies and enhancing market penetration in core areas [2]. 3. Capturing incremental consumer demand by exploring emerging consumption trends and scenarios, such as mid-range and premium products for events like birthdays and weddings [2]. New Product Development - The company plans to introduce a new super beer named "Bull Market" on August 8, aiming to promote a new lifestyle [3][6].
珍酒李渡预计上半年收入下滑超38%，董事长吴向东称将推超级啤酒“牛市”