Giant Network(SZ:002558) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-07 08:55Core Insights - The article highlights the rising popularity of "micro-horror games" in the Chinese gaming market, particularly focusing on Giant Network's game "Supernatural Action Group," which has shown impressive market performance in the first half of the year [1][6]. Group 1: Market Performance - "Supernatural Action Group" generated over 70 million yuan in revenue across all platforms in June, ranking among the top five in the iOS free game chart [1]. - As of August 6, Giant Network's stock price surpassed 28 yuan per share, with a total market capitalization of 54.23 billion yuan, making it the second-largest in the A-share gaming sector [1]. Group 2: Target Demographics - The appeal of micro-horror games is significantly driven by young players, with 56% of "Supernatural Action Group" users being under 29 years old [2]. - Historical data shows that 60% of users for "Identity V," another micro-horror game, were under 24 years old at its launch [2]. Group 3: Game Characteristics - Micro-horror games differentiate themselves from traditional games by incorporating dark styles and suspenseful elements, creating a mildly scary atmosphere that enhances player experience [3]. - These games often feature cooperative gameplay and social interaction, which helps in user retention and rapid dissemination through social networks [3]. Group 4: Monetization Strategies - The emphasis on aesthetic style has led to the emergence of a "skin" payment model, which is a significant monetization strategy for micro-horror games [4]. - Players, particularly from Generation Z, are willing to pay for enhanced visual experiences, indicating a strong potential for revenue generation [4]. Group 5: Market Comparisons - Micro-horror games share similarities with offline escape room activities, which have shown significant market growth, suggesting a solid foundation for the micro-horror game market [4]. - The offline escape room industry grew from 5 billion yuan in 2018 to 10.1 billion yuan in 2021, with projections of 15.55 billion yuan and 17.59 billion yuan for 2025 and 2026, respectively [4]. Group 6: Future Growth Potential - The influx of young players has resulted in high short-term traffic for micro-horror games, but long-term sustainability will depend on converting this traffic into a stable user base [6]. - Successful strategies for maintaining user engagement include encouraging user-generated content (UGC) and frequent IP collaborations, as demonstrated by "Identity V" [6][7]. Group 7: Development and Optimization - Giant Network is optimistic about the market prospects for "Supernatural Action Group" and plans to continuously optimize resource allocation based on project progress [8]. - The company emphasizes the importance of enhancing player experience and maintaining engagement through ongoing development and innovation [7][8].