KUAISHOU(HK:01024) Cai Fu Zai Xian·2025-08-07 09:31Core Insights - The "Remarkable Boss Lady" event in Kuaishou's e-commerce women's clothing and parenting sector concluded successfully, with a team consisting of @三姐号, @甜豆家, @欲倾城, and @唯品购大漂靓 winning the competition [1][16] - The event aimed to support and cultivate new potential streamers, enhancing their influence and visibility in the market [8][16] Group 1: Event Overview - The event featured 12 contestants from four categories: fashion buyers, affordable outfit coordinators, minimalist lifestyle advocates, and niche designers [1][8] - During the finals, the top 12 contestants experienced an overall follower growth of over 159% and a 28% increase in live broadcast GMV compared to the baseline [6][12] - The event generated over 680 million exposures for the hashtag RemarkableBossLady [6] Group 2: Contestant Performance - Contestants like @伟伟高端严选 and @超能羊妈 saw daily follower increases of 1085% and 212% respectively during the event [12] - @三姐号 gained over 20,000 followers at the event's start, emphasizing the responsibility that comes with being a "boss lady" [9] - @甜豆家 achieved a historical peak in follower growth, gaining over 4,000 followers during a single live broadcast [15] Group 3: Marketing and Support - The event utilized various marketing tools and resources, including AI technology for promotional videos, to enhance the visibility of the contestants [11][15] - Contestants received support through live streaming invitations, promotional tools, and platform subsidies, which significantly boosted their sales performance [14][15] - The event's structure included multiple phases with different gameplay and reward mechanisms, encouraging engagement and competition among participants [8][12] Group 4: Future Prospects - Following the success of the first phase, Kuaishou's women's clothing and parenting sector has initiated recruitment for the second phase of the "Remarkable Boss Lady" event, promising significant upgrades to resources and gameplay [16]