小鹏焕新一代销量担当，颜值要成为主要卖点？

Core Insights - Xiaopeng Motors is shifting its focus from technology to aesthetics, emphasizing the importance of design in attracting consumers [2][4][10] - The new Xiaopeng P7 has set a pre-sale record, with over 1,000 orders within six minutes of its announcement, despite not revealing a price or full specifications [2][3] - The company aims to enhance the emotional connection with users through design and features, marking a strategic pivot in response to market trends [4][5][6] Product Development - The new P7 lineup includes three models: a 702km long-range version, an 820km ultra-long-range version, and a 750km high-performance version [2] - Xiaopeng's design team created 1,259 design proposals to ensure the new P7 elicits a strong visual reaction from consumers [3] - The vehicle features advanced technology, including three self-developed Turing AI chips, achieving a total computing power of 2,250 TOPS [6] Market Positioning - Xiaopeng Motors aims to reclaim its position among the top three electric vehicle manufacturers in the 200,000 yuan and above market segment [10][18] - The company recognizes the need for stronger comprehensive capabilities to compete effectively in a market increasingly dominated by established players [8][9] Consumer Insights - Recent market research indicates that design has become the primary factor for consumers in the 200,000 to 300,000 yuan electric sedan segment, surpassing range and intelligent driving capabilities [4] - Xiaopeng's strategy reflects a broader shift in consumer decision-making, where emotional resonance and aesthetics are prioritized [4][5] Future Outlook - Xiaopeng Motors is focused on achieving quarterly profitability by Q4 of this year, with a sales target of over 230,000 vehicles by the end of July [7][28] - The company is committed to continuous improvement in technology, organization, commercialization, and globalization to enhance its competitive edge [9][22]