Atour Lifestyle (US:ATAT) Sou Hu Cai Jing·2025-08-07 11:35Core Viewpoint - Atour, a chain hotel listed in the US, is considering a secondary listing in Hong Kong, potentially raising hundreds of millions of dollars [2] Group 1: Company Overview - Atour Group (ATAT) successfully listed on NASDAQ on November 11, 2022, becoming the "first stock of China's new accommodation economy" [3] - Founded in 2013, Atour has developed a unique business model that combines hotels with bookstores, coffee shops, and photography exhibitions [4] Group 2: Business Performance - According to Frost & Sullivan, Atour is the largest mid-to-high-end hotel chain in China by room count projected for the end of 2024 [5] - As of March 2025, Atour operates 1,727 hotels, with a net increase of 108 hotels compared to the end of 2024, achieving a compound annual growth rate of 31.8% from 2022 to 2024 [5] - In Q1 2025, Atour reported revenue of 1.906 billion RMB, a year-on-year increase of 29.8%, and an adjusted net profit of 345 million RMB, up 32.3% [5] - The adjusted EBITDA for the same period was 474 million RMB, reflecting a growth of 33.8% [5] - The average revenue per available room (RevPAR) was 304 RMB, 92.8% of the level in the same period of 2024, with an average daily rate (ADR) of 418 RMB, at 97.2% of the previous year's level [5] Group 3: Retail Business - In Q1, Atour's retail business achieved a GMV of 845 million RMB, a year-on-year increase of 70.9%, with over 90% of sales coming from online channels [7] - The retail business primarily sells hotel-related products, with the deep sleep pillow series being a top seller, contributing over 70% of total GMV [7] - As of March 31, the number of registered members exceeded 96 million, a growth of 35.4% year-on-year [7] - Based on strong retail performance, Atour raised its revenue guidance for 2025, expecting a year-on-year growth of 25%-30% [7] Group 4: Shareholder Returns - Atour announced a shareholder return plan, projecting a total dividend of approximately 58 million USD for 2025, along with a three-year buyback plan totaling up to 400 million USD [7]