自研Wi-Fi/蓝牙芯片面世，苹果的芯片帝国，被所有人低估了

Core Insights - Apple is set to release a new version of Apple TV 4K within the year, featuring a lower price point and the first self-developed Wi-Fi/Bluetooth chip, codenamed "Proxima," replacing the previous Broadcom solution [1][3][19] - The expansion of Apple's self-developed chip strategy indicates a shift in focus beyond just SoCs, as the company aims to enhance product and ecosystem experiences through deeper integration of its chip technology [4][14][19] Group 1: Self-Developed Chip Expansion - Apple's self-developed chip landscape has expanded significantly over the past decade, with a focus on various chip categories including SoCs for iPhones, Macs, and other devices [3][5] - The new Wi-Fi/Bluetooth chip "Proxima" is part of Apple's strategy to reduce reliance on third-party suppliers like Broadcom and Qualcomm, thereby gaining greater control over connectivity and energy efficiency [14][19] - Apple's CEO Tim Cook emphasized that "Apple Silicon is at the core of all experiences," highlighting the importance of self-developed chips in enhancing user experience across devices [4][14] Group 2: Chip Categories and Functions - Apple's self-developed chips can be categorized into three main types: main control SoCs, functional module chips, and foundational capability chips [5][10] - Functional module chips include those for Bluetooth and wireless communication, while foundational capability chips encompass power management, display control, and cellular baseband chips [10][11] - The transition to self-developed chips allows Apple to unify its computing architecture across all product lines, enhancing performance and user experience [10][19] Group 3: Competitive Landscape - Other tech giants like Huawei and Xiaomi are also investing in self-developed chips, aiming to enhance product differentiation and optimize user experiences [16][18] - The common goal among these companies is to achieve deeper integration of chip technology into their products, which allows for better performance and energy management [18][19] - The self-developed chip strategy is seen as essential for maintaining competitive advantage in the consumer electronics market, as it enables companies to control key aspects of their product ecosystems [14][18]