Core Viewpoint - The company has released a positive earnings forecast, expecting significant revenue growth in the first half of the year, with profits expected to exceed revenue growth substantially [1][2] Group 1: Earnings Forecast - The company anticipates revenue between 4.09 billion and 4.11 billion yuan, representing a year-on-year growth of 16.8% to 17.3% [1] - Profit is expected to be between 540 million and 560 million yuan, showing a year-on-year increase of 30.9% to 35.8% [1] - The net profit margin for the first half is projected to be between 13.1% and 13.7%, indicating a significant improvement [1] Group 2: Growth Drivers - The revenue growth is primarily driven by the main brand, Han Shu, and the rapid growth of the infant and child brand, Yi Ye [1] - The company has adjusted its reliance on Douyin for sales, leading to a maintained industry-leading position for Han Shu in Douyin sales [1] - The market has underestimated the company's operational capabilities in the high-cost performance sector and its flexible cooperation model [1] Group 3: Long-term Growth Potential - The company is one of the few local cosmetics groups with a mature multi-brand and multi-category development strategy [2] - The main brand, Han Shu, is expected to maintain a compound annual growth rate (CAGR) of nearly 20% over the next three years [2] - The mid-to-high-end infant brand, Yi Ye, is projected to grow by over 100% this year, with a future CAGR of over 50% [2] - New brands and product lines, such as the hair care brand Ji Fang and skincare brand ATISER, are expected to contribute to future growth [2] Group 4: Earnings Adjustment - The earnings forecast has been adjusted, with expected earnings per share for 2025-2027 being 2.71, 3.42, and 4.19 yuan respectively [2] - A target price of 97.72 HKD has been set for 2025, based on a 33 times price-to-earnings ratio [2]
上美股份(02145.HK)：上半年业绩增长靓丽坚定看好公司多品牌发展战略