Core Viewpoint - The company, Shangmei Co., Ltd., has released a positive earnings forecast for the first half of 2025, indicating significant growth in both revenue and net profit, driven by strong performance from its main brand, Han Shu, and its smaller brand, Yi Ye [1][2]. Group 1: Earnings Forecast - For the first half of 2025, the company expects revenue to be between 4.09 to 4.11 billion yuan, representing a year-on-year growth of 16.8% to 17.3% [1]. - The net profit is projected to be between 540 to 560 million yuan, showing a year-on-year increase of 30.9% to 35.8% [1]. Group 2: Brand Performance - During the 2025 618 shopping festival, Han Shu maintained its position as the top-selling beauty and skincare brand on Douyin, with significant sales growth across multiple platforms: 46% on Tmall, 81% on JD, 40% on Vipshop, and 229% on Pinduoduo [2]. - The Yi Ye Newpage brand also saw impressive sales increases, with growth rates of 106% on Tmall, 190% on Douyin, and 158% on JD, ranking high in various categories within the baby care sector [2]. Group 3: Profitability Outlook - The company has raised its profit forecasts for 2025 to 2027, with expected net profits of 1.16 billion, 1.46 billion, and 1.76 billion yuan respectively, reflecting increases of 10%, 6%, and 1% from previous estimates [2]. - The projected price-to-earnings (PE) ratio for 2025 is 27 times, indicating continued confidence in the company's multi-brand development and upward trend in net profit margins [2].
上美股份(2145.HK)：业绩表现超预期 多品牌集团稳步壮大、提质增长