新疆之北，当大麦的生命力遇见汾酒匠心

Core Viewpoint - The liquor market is transitioning into an era where there is an abundance of liquor but a long-term shortage of quality liquor, prompting leading liquor companies to seek breakthroughs in raw material supply and green transformation [1]. Group 1: Quality Control and Raw Material Sourcing - The establishment of the "Fenjiu Barley No. 1" in Xinjiang's Qitai marks a significant step for Fenjiu in ensuring high-quality raw materials, responding to consumer demand for better products [1][2]. - The choice of Xinjiang for barley cultivation is strategic due to its favorable climate conditions, including approximately 3000 hours of sunlight and a frost-free period of about 160 days, which are ideal for barley growth [4]. - Fenjiu has developed over 1.4 million acres of raw material bases across the "golden planting geographical belt" from North Latitude 36° to 45°, ensuring stable supply and safety of raw materials [4][5]. Group 2: Technological Advancements in Agriculture - Since 2009, Fenjiu has focused on high standards and strict requirements to control the quality of raw materials, transitioning from unstable production to high yield and strong disease resistance [5][7]. - The company has adopted modern technology for intelligent and digital management of raw material growth, ensuring traceability and quality assurance throughout the production process [7][8]. Group 3: Social Responsibility and Rural Revitalization - Fenjiu's commitment to quality also encompasses social responsibility, as it supports rural revitalization by organizing agricultural production through orders, thereby increasing employment and income for local farmers [9]. - The company provides financial and technical support for raw material cultivation areas, contributing to the development of local industries [9][11]. Group 4: Future Outlook and Financial Performance - Fenjiu aims to expand its raw material base and optimize planting layouts to enhance the quality and standardization of its products, positioning high quality as a key brand identity [11]. - In 2024, Fenjiu is projected to achieve revenue of 36.011 billion yuan and a net profit exceeding 12.243 billion yuan, reflecting its strategic focus on quality and cultural recognition [11].