
Core Viewpoint - Gree Electric Appliances' chairman, Dong Mingzhu, defends the controversial Rose Air Conditioner, emphasizing innovation despite mixed public reception and high pricing [1][5]. Group 1: Product and Market Response - The Rose Air Conditioner, designed for newlyweds, has a price tag of 32,999 yuan, which has drawn criticism for being too expensive and aesthetically unappealing [5]. - Sales of the Rose Air Conditioner are reportedly poor, with limited availability in stores outside of Zhuhai, indicating a lack of consumer interest [5]. - Consumer feedback highlights a generational divide in aesthetic appreciation, with older generations potentially favoring the design while younger consumers express strong disapproval [5]. Group 2: Company Strategy and Innovation - Dong Mingzhu asserts the importance of innovation in product design, suggesting that the uniqueness of the Rose Air Conditioner is a point of pride for the company [1]. - The company positions its products, such as energy-efficient refrigerators, as essential household items, urging consumers to reconsider their choices if they opt for competitors [3].