
Core Viewpoint - Gree Electric Appliances' chairman, Dong Mingzhu, defends the controversial "Rose Air Conditioner," emphasizing innovation despite mixed public reception [1][3]. Group 1: Product Innovation and Market Response - Dong Mingzhu asserts that the Rose Air Conditioner, while not aesthetically pleasing to everyone, represents a significant innovation as the world's first of its kind [1]. - The product is specifically marketed towards newlyweds, with Dong suggesting it is suitable for various anniversaries as well [5]. - Sales data indicates that the Rose Air Conditioner is not performing well in the market, with reports of limited availability and low sales figures, particularly outside of Zhuhai [5]. Group 2: Consumer Perception and Pricing - Consumer feedback reveals a divide in appreciation for the Rose Air Conditioner, with older generations potentially favoring its design while younger consumers express strong disapproval [5]. - The price point of approximately 20,000 to 30,000 yuan is seen as a barrier, with many consumers reluctant to invest in such an expensive appliance, often associating it with gifts from parents rather than personal purchases [5]. - Negative comments from consumers highlight perceptions of the product being unattractive and overpriced, with some stating they would not allow such an appliance in their homes [5].