Core Insights - Pinduoduo reported a revenue of 22.1671 billion RMB for Q1 2021, representing a year-on-year growth of 239% [1] - The net loss attributable to ordinary shareholders under non-GAAP was 1.8903 billion RMB, a significant reduction from the net loss of 3.1696 billion RMB in the same period last year [1][2] - The growth in revenue was primarily driven by a strong increase in online marketing services revenue, which reached 14.1115 billion RMB, up 157% year-on-year [1] User Growth - The average monthly active users (MAUs) of the Pinduoduo app reached 724.6 million in Q1 2021, a 49% increase from 487.4 million in the same quarter last year [1] - The number of annual active buyers reached 823.8 million, with a net increase of 19.57 million year-on-year, maintaining a lead over other domestic e-commerce platforms [2] Brand and Merchant Expansion - Pinduoduo's merchant base exceeded 8.6 million, continuing to grow rapidly [2] - The "Billion Subsidy" program saw a tenfold increase in brand official flagship stores compared to last year, particularly in categories like electronics and beauty [2] Marketing and Investment - The company increased its sales and marketing expenses to 12.9974 billion RMB, a 78% increase from 7.2966 billion RMB in the previous year [2] - As of March 31, 2021, Pinduoduo had cash and cash equivalents and short-term investments totaling 83.4 billion RMB [2] Strategic Vision - The CEO of Pinduoduo emphasized the company's commitment to its mission of inclusivity and its role in transforming innovation into practical solutions for everyday problems [3]
拼多多发布一季度财报 实现营收221.671亿元