规范白酒市场 对贴牌酒加强监管

Core Viewpoint - The recent regulations from the Zunyi and Renhuai city liquor associations aim to standardize the production and sale of custom (private label) liquor, marking a significant move against the rampant growth of such products in the industry [1][2]. Group 1: Regulatory Actions - The announcement prohibits the production and sale of all non-compliant custom (private label) products, requiring all liquor manufacturers to report their custom products to the local liquor association starting June 1, 2021 [1][2]. - As of May 31, 2021, all liquor manufacturers must conduct a comprehensive cleanup of their custom products, destroying any non-compliant products and packaging [2]. - The Moutai Group has already reduced over 170 brands and more than 2,300 products since implementing its "Double Ten" and "Double Five" plans [2]. Group 2: Industry Impact - The rise of custom liquor has been linked to the increasing popularity of sauce-flavored liquor, with many manufacturers relaxing their standards for custom products [3]. - The prevalence of custom liquor has led to concerns about quality dilution and the potential harm to the main brand's value [3]. - Industry analysts believe that the new regulations are timely and necessary to ensure a healthy and orderly development of the sauce-flavored liquor sector, avoiding the chaos experienced in the strong-flavored liquor segment [3]. Group 3: Challenges in Implementation - Despite the strong stance against custom liquor, the implementation of these regulations faces challenges, as the liquor associations lack enforcement power [5]. - The regulations are seen as a form of industry self-discipline rather than a strict enforcement mechanism, raising questions about their effectiveness [5]. - The comparison between the regulation of custom liquor and previous efforts to address other industry issues highlights the complexities involved, particularly given the widespread nature of custom liquor production [5].