Core Insights - Changan Automobile officially launched the third-generation UNI-V model, starting at a price of 102,900 yuan, with promotional offers reducing the price to 97,900 yuan [1][4] - The UNI-V series has accumulated over 350,000 sales since its first generation, indicating strong market acceptance and brand loyalty among younger consumers [4] Pricing and Promotions - The third-generation UNI-V is available in two engine options: 1.5T and 2.0T, with prices starting at 102,900 yuan [1] - Initial promotional offers include an 8,000 yuan cash discount and a complimentary 2,000 yuan personalized kit, making the effective starting price 97,900 yuan [1] Product Features - The new model features a comprehensive upgrade, including a redesigned chassis structure that enhances vehicle rigidity and stability [5] - It includes several "class-leading" features such as an electric tailgate and electric rear wing, which are rare in its segment [7] - The exterior design maintains a sporty "low stance," with a drag coefficient as low as 0.27Cd, enhancing aerodynamic performance [9] Interior and Technology - The third-generation UNI-V is equipped with an 18-speaker Dolby surround sound system and supports multiple smartphone connectivity options, enhancing user experience [12] - It features a user-friendly interface with the Tianyu OS system and AI voice control, improving interaction and reducing driver distraction [12][14] Safety and Comfort - The vehicle is constructed with high-strength steel and includes multiple airbags, tire pressure monitoring, and stability control systems for comprehensive safety [16] - Ergonomically designed seats and ambient lighting enhance comfort during long drives [14] Performance - The 2.0T model features a new generation Blue Whale engine with a maximum power of 180 kW and torque of 400 N·m, achieving 0-100 km/h in 6.3 seconds [17] - The 1.5T model boasts a unique 500Bar high-pressure direct injection engine, providing efficient fuel economy [19] - The vehicle includes a smart energy management system that optimizes power output based on driving conditions [21] Market Positioning - The third-generation UNI-V is positioned as an ideal choice for young consumers seeking a sporty, practical vehicle with advanced technology and safety features [25] - Its competitive pricing and comprehensive features enhance its potential to become a best-seller in the compact fuel-efficient sports sedan market [25]
长安第三代UNI-V价格权益发布,年轻人的第一辆运动轿跑9.79万元就能入手