Atour Lifestyle (US:ATAT) Sou Hu Cai Jing·2025-08-08 08:57Core Viewpoint - Atour, a chain hotel brand, is planning a secondary listing in Hong Kong to raise several hundred million dollars, primarily to mitigate delisting risks in the U.S. market and to capitalize on opportunities in the Hong Kong market [2] Company Overview - Atour's market capitalization is approximately $4.66 billion, with its stock price at $33.72 as of August 6 [2] - The company has experienced a tumultuous listing journey, having previously attempted to list on A-shares and faced challenges during its U.S. IPO process [5][6] Financial Performance - Atour's rapid expansion has led to significant revenue growth, with projected revenue of 7.248 billion yuan in 2024, a year-on-year increase of 55.3% [8] - The company reported a net profit of 1.306 billion yuan in 2024, up 44.6% year-on-year [8] - In Q1 2025, Atour's revenue was 1.906 billion yuan, reflecting a 29.8% increase compared to the same period in the previous year [8] Expansion Strategy - From the end of 2020 to March 2025, Atour's hotel count surged from 570 to 1,727, with a total of over 194,000 rooms [7] - The company plans to open 471 new hotels in 2024, achieving a growth rate of 63% [7] Retail Business Growth - Atour's retail segment, particularly its sleep products, has seen substantial growth, with retail revenue reaching 2.198 billion yuan in 2024, a 126.2% increase [10] - The "Deep Sleep Pillow PRO" product alone generated 370 million yuan in sales in 2023, accounting for one-third of its hotel retail business [9] Competitive Landscape - The hotel industry is becoming increasingly competitive, with rivals like Huazhu Group launching similar products [15][16] - Atour's CEO has emphasized the need to enhance brand influence and product competitiveness to maintain market share [18] Market Trends - The Hong Kong stock market has seen a surge in new listings, with 28 companies raising a total of 77.36 billion HKD in the first five months of the year, marking a 33.3% and 707% increase year-on-year, respectively [3][4] - Major hotel groups, including Jin Jiang Hotels, are also pursuing IPOs in Hong Kong to accelerate their expansion [17]