WLY(SZ:000858) Sou Hu Cai Jing·2025-08-08 09:33Company Overview - Wuliangye has launched a new craft beer named "Fenghuolun," with a net content of 390ml and a suggested retail price of 19.5 yuan per can [1] - Yibin Wuliangye Xianlin Ecological Brewing Co., Ltd. is a subsidiary of Wuliangye, with a registered capital of 3 million yuan, and is primarily owned by Yibin Wuliangye Co., Ltd. (90%) and Sichuan Yibin Wuliangye Group Co., Ltd. (10%) [3] - The decision to enter the beer market was made by the subsidiary rather than Wuliangye itself, indicating a strategic move by Xianlin Ecological Brewing [3] Industry Trends - The beer market is seeing increased interest from major liquor companies, with Wuliangye and other liquor giants like Zhenjiu Lidou Group entering the craft beer segment [5] - Zhenjiu Lidou Group is set to launch a high-end craft beer named "Niushi," priced at 88 yuan per 375ml aluminum bottle, which has been in development for three years [5] - The craft beer sector is experiencing growth, with analysts noting that liquor companies have channel advantages and the craft beer market is currently thriving [5] Market Data - National Bureau of Statistics data indicates that the production of liquor in China is declining, with a 1.8% year-on-year decrease in 2024 and a 7.2% decrease in the first quarter of 2025 [5]