XPENG(US:XPEV) Tai Mei Ti A P P·2025-08-08 10:24Core Viewpoint - The new Xiaopeng P7 has been launched with a focus on aesthetics and technology, marking a shift from the previous emphasis on technology alone, aiming to deliver an emotional value to users [2][3][13]. Design and Aesthetics - The design philosophy of the new Xiaopeng P7 is "Less Is More," emphasizing a lower, longer, and wider body structure [3][4]. - The vehicle's height is reduced to 1427mm, making it lower than competitors like the Panamera and Model S [3]. - The new P7 features a sleek exterior with a drag coefficient of 0.201Cd, enhancing its range by 90km [4][6]. Technology and Performance - The new P7 is equipped with three self-developed Turing chips and one Qualcomm Snapdragon 8295P chip, providing a total computing power of 2250 TOPS [8]. - It features a local VLA+VLM model for driving and cabin management, aiming for enhanced safety and intelligence [8][10]. - The vehicle supports 5C fast charging, with a peak charging power of 486kW, allowing for a 10%-80% charge in just 11.3 minutes [11]. Interior and User Experience - The interior is designed to provide "emotional value," featuring an "intelligent dynamic biomimetic cockpit" with advanced displays and touch controls [6][7]. - The AR-HUD and interactive screens enhance user engagement, allowing for unique features like sending emojis to cars ahead during traffic [6][7]. Market Positioning and Sales Strategy - The new P7 is positioned as a high-end model, potentially exceeding the pricing of previous models, targeting a niche market of tech-savvy consumers [15]. - Xiaopeng aims to achieve a sales target of 350,000 units this year, with a strong growth trajectory indicated by a 229% year-on-year increase in monthly sales [15].