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最高售价3.2万元!董明珠回应玫瑰空调争议:你不喜欢有人喜欢,我就是要坚持去创新【附白色家电行业市场分析】

Group 1 - Gree Electric's Rose Air Conditioner, priced at 32,999 yuan, features a unique rose design and advanced smart technologies, including self-cleaning and intelligent temperature control [1][3] - The product has faced criticism for its aesthetics, with some consumers describing it as outdated and overpriced, yet Gree's chairman emphasizes the importance of innovation over mere cost-cutting in the industry [3][4] - Gree Electric has received numerous awards for its innovation, including 99 significant national and industry-level awards and over 49,549 invention patents, making it a leader in the air conditioning sector [4] Group 2 - The high-end white goods market in China is experiencing growth, with significant increases in retail sales proportions for refrigerators, dryers, and dishwashers, indicating a rising consumer demand for quality and performance [6] - The white goods industry in China has transitioned from merely increasing production capacity to focusing on green, intelligent, and high-end development in line with dual carbon goals and smart manufacturing trends [8]