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理想i8改配置:回归理想ONE时代

Core Viewpoint - Li Auto has made a rapid and precise adjustment to its newly launched electric vehicle, the i8, by consolidating its configurations and reducing the price, responding directly to user demands and preferences [1][9][20]. Summary by Relevant Sections Product Adjustment - The i8's configurations were simplified from three versions (Pro, Max, Ultra) to a single version, the i8 Max, with a new price of 339,800 yuan, down from 349,800 yuan [1][9]. - The i8 now comes standard with a 720 km battery from CATL, NVIDIA Thor-U chip, platinum sound system, refrigerator, and comfortable seating [1][12][16]. User Demand and Market Response - Over 98% of users who ordered the i8 chose the Max and Ultra configurations, indicating a strong preference for higher specifications [9][20]. - Following the configuration and price adjustment, daily orders for the i8 surged to three times the previous day's numbers [9][20]. Competitive Strategy - The adjustment marks a return to Li Auto's original strategy of offering high-value configurations at competitive prices, similar to its previous models like the ONE and L9 [17][19]. - The i8's strategy aims to create a unique "configuration moat" in the 300,000 to 400,000 yuan electric SUV market, where Li Auto has already surpassed luxury brands in sales [20]. Technological Enhancements - The i8 now features a unified advanced driver assistance system (AD Max) across all configurations, enhancing its technological capabilities with a powerful computing chip [14][15]. - The VLA driver model, which allows for natural language processing and improved driving capabilities, will be launched alongside the i8 [15][20].