SAIC MOTOR(SH:600104) Bei Ke Cai Jing·2025-08-08 15:02Core Viewpoint - SAIC MG has launched the pre-sale of the MG4, a compact electric hatchback, at a competitive starting price of 73,800 yuan, positioning it as one of the lowest-priced models in its segment [1][4]. Group 1: Product and Pricing Strategy - The MG4 will feature a semi-solid-state battery with only 5% electrolyte, aiming to compete in the compact hatchback market against established brands [2][6]. - The pre-sale achieved 11,067 orders within 24 hours, indicating strong market interest and demand [2]. - The pricing strategy is designed to enhance market share and demonstrate commitment to customers, despite concerns about profitability [5]. Group 2: Sales and Market Position - The sales target for the MG4 is set between 8,000 to 12,000 units per month, reflecting the company's ambition to capture a significant market share [2][5]. - MG acknowledges the competitive landscape, recognizing the strengths of existing players while asserting that the MG4's product capabilities are on par with competitors [4]. Group 3: Channel Development - The company is focusing on expanding its distribution channels, with 80 pop-up stores already established in key regions such as Shandong, Guangdong, and Zhejiang [2]. - Addressing channel shortcomings is a priority for MG as it seeks to enhance its market presence [5]. Group 4: Technological Integration - MG has partnered with OPPO to enable smart car connectivity, allowing users to control vehicle functions via voice commands through their smartphones [8][9]. - The "car driver interconnection" feature is compatible with over 80% of mobile phone models in China, with plans for further expansion [9].