抖音电商成立安全与信任中心，严打直播间盲盒违规营销

Core Points - Douyin E-commerce has established a Safety and Trust Center and released its first governance announcement to crack down on illegal blind box marketing in live streaming [1] - Since 2025, Douyin E-commerce has suspended over 4,000 related illegal live streams and removed more than 1,000 influencer accounts [1] - The platform emphasizes consumer rights protection and has a zero-tolerance policy for illegal activities that disrupt market order [1] Group 1 - The blind box sales model has gained popularity among young consumers, but there are emerging issues of illegal marketing disguised as blind box sales [1][2] - Common illegal practices include selling non-blind box items under the guise of blind boxes and misleading consumers with significant discrepancies between price and value [2] - Douyin E-commerce has implemented strict measures against these violations, including warnings, product removals, live stream interruptions, and account closures [2] Group 2 - Some influencers have been found using misleading language to entice minors into making purchases, prompting the platform to enhance protective measures [3] - The platform has added prominent risk warnings for consumers under 18 and has automated systems to intercept unusual orders to prevent financial losses [3]