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五粮液回应跨界卖啤酒:每罐19.5元

Group 1 - Yibin Wuliangye Xianlin Ecological Brewing Co., Ltd. has a registered capital of 3 million yuan and is located in Yibin, Sichuan Province, with Wuliangye Co., Ltd. holding 90% and Sichuan Yibin Wuliangye Group holding 10% of the shares [2] - The decision to enter the beer industry is attributed to the subsidiary Xianlin Ecological Brewing, rather than Wuliangye itself, indicating a strategic move by the subsidiary [2] - Wuliangye primarily engages in the production and sale of liquor, with its main product being Wuliangye liquor, which includes various versions such as the eighth generation and 39-degree Wuliangye [2] Group 2 - On August 4, the chairman of Zhenjiu Lidou Group announced the launch of a new super beer named "Bull Market" on August 8, which took three years to develop [4] - The beer industry is seeing interest from major liquor companies due to their channel advantages and the growing popularity of craft beer, with various retail and snack companies also entering the beer market [4] - National Bureau of Statistics data indicates a decline in liquor production, with a 1.8% decrease in 2024 and a 7.2% decrease in the first quarter of 2025 [4]