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旅游趋势报告2025-2026-ITB China

Core Insights - The ITB China Tourism Trends Report aims to provide strategic decision-makers with first-hand information on the latest trends in the Chinese tourism market, helping them adjust their operations in a rapidly changing environment [1][11] - The global tourism industry has entered a new growth phase post-pandemic, with the Asia-Pacific region's growth rate surpassing the global average, driven by strong demand from the Chinese market [1][2] Global Tourism Overview 2024 - In 2024, global inbound and domestic tourism numbers are expected to reach new highs, with international overnight visitors around 1.5 billion, a slight increase from 2019; inbound visitor nights will reach 6.9 billion, up 5% from 2019; and inbound tourist spending will hit $1.6 trillion, a year-on-year increase of 11% [2][16] Chinese Outbound Tourism Market 2024-25 - The Chinese outbound tourism market is recovering significantly in 2024, with a total of 145 million outbound trips and a spending of 5.75 trillion RMB, reflecting a 17% year-on-year growth [19] - Data from Ctrip indicates that demand for outbound travel is particularly strong in Q4 2024, with hotel and flight bookings exceeding 20% compared to the same period in 2019 [19] - A survey shows that 74% of respondents expect their outbound business in 2025 to surpass that of 2024 [19] Evolving Market Dynamics - The profile of Chinese outbound tourists is evolving, with a growing preference for authentic local experiences and heightened concern for safety during travel [4][27] - The shift from traditional group tours to independent travel is evident, with a significant decline in group travel participation [6][30] Emerging Trends - The demand for diverse travel experiences is prompting tourism service providers to expand their product offerings, with 120 new cities for ticket purchases reported in 2024 compared to 2019 [5][29] - The trend towards personalized travel experiences is growing, with 82% of respondents indicating they have started offering customized services in their overseas destination businesses [7][32] Silver Economy Opportunities - By the end of 2024, the population aged 60 and above in China is projected to reach 310 million, accounting for 22% of the total population, presenting significant economic potential [8][36] - The silver tourism market is expected to exceed 1 trillion RMB by 2025, driven by over 100 million "active seniors" [8][36]