小米汽车在丢掉消费者信任吗？

Core Viewpoint - The controversy surrounding Xiaomi Auto's demand for customers to pay the remaining balance in advance has raised significant market attention and concerns regarding consumer trust and corporate governance [1][9]. Group 1: Consumer Complaints - A user reported that Xiaomi Auto required full payment of the remaining balance just one day before the scheduled vehicle pickup, despite prior agreements stating that payment was only necessary after production and delivery [2][3]. - Other consumers have also expressed dissatisfaction, claiming that they were told to pay the remaining balance only after the vehicle was produced, which they found unacceptable [3][11]. Group 2: Contractual Terms - The purchase agreement stipulates that Xiaomi Auto has the right to request the remaining balance based on production schedules, and failure to pay can result in order cancellation without refunding the deposit [3][4]. - Consumers have criticized these terms as potentially being "unreasonable" or "abusive," as they feel the terms heavily favor the company [5][6]. Group 3: Legal and Governance Issues - Legal experts have pointed out that the clauses regarding payment and delivery timelines may constitute "unreasonable format clauses," which could be deemed invalid under the Civil Code [6][7]. - The ambiguity in delivery timelines, where the app's estimated delivery is not guaranteed, raises concerns about the company's accountability and transparency [6][7]. Group 4: Market Implications - The issues with Xiaomi Auto's sales terms may lead to scrutiny from investors, rating agencies, and the media regarding the company's governance standards, potentially affecting its ESG ratings and market trust [9][21]. - The automotive industry typically follows a practice where payment is made after vehicle inspection, contrasting with Xiaomi's approach, which could alienate consumers [7][18]. Group 5: Recommendations for Improvement - Other automotive manufacturers can learn from this situation by incorporating flexible and negotiable terms in contracts, ensuring transparency in commitments, and establishing consumer rights tracking within their governance frameworks [18][20]. - Xiaomi Auto is advised to align its marketing promises with actual practices to avoid misleading consumers and to enhance its governance and service standards [20][21].