FOTON(SH:600166) 3 6 Ke·2025-08-09 09:58Core Insights - The article discusses the transformation of the Zhijie brand into its 2.0 phase, marked by a strategic partnership between Huawei and Chery, involving over 10 billion yuan and a 5,000-person R&D team to enhance the brand [2][8][20] - The launch of the upgraded S7 and R7 models signifies a pivotal moment for Zhijie, showcasing improved features and a new logo, with pre-sales exceeding 20,000 units within 8 hours [4][9][19] Strategic Adjustments - Zhijie has transitioned to an independent electric vehicle company from the Chery system, gaining autonomy in decision-making and strategic direction [6][8] - Huawei will take a leading role in strategic decisions and management for Zhijie, while Chery will continue to support as a priority project [8][20] Product Development - The new S7 and R7 models are equipped with advanced driving assistance hardware, including Huawei's 192-line lidar and multiple radar systems, enhancing safety and functionality [4][9] - The company has established a new R&D center in Wuhu, increasing its R&D personnel to 5,000 and investing over 10 billion yuan, while also upgrading its manufacturing processes to achieve 100% automation in key areas [11][13] Market Positioning - Zhijie aims to strengthen its competitiveness in the smart vehicle market, having already surpassed the Model Y in sales with the R7 model [9][19] - The brand's strategy includes leveraging Huawei's technology and market experience to enhance customer experience and service quality [15][20] Future Outlook - The introduction of the S7 and R7 models is just the beginning, with plans for additional models, including a large SUV (R9) and an MPV, expected to launch in the near future [19][20] - The transformation of Zhijie represents a broader trend in the Chinese electric vehicle industry, moving from electrification to a focus on intelligent features and user experience [20]