Core Viewpoint - The company, 百果园, is facing significant criticism from consumers regarding high prices and perceived declining quality of its products, leading to a negative public perception and financial struggles [1][3][5]. Company Performance - 百果园 reported a revenue of 102.73 billion yuan in 2024, a year-on-year decline of 9.8%, and a pre-tax loss of 3.91 billion yuan, marking the first net loss in five years [11]. - The company experienced a drastic drop in net profit, with a decrease of 66.06% in the first half of 2024 compared to the previous year [11]. - The number of retail stores decreased by 966 year-on-year, with an average of nearly 5 stores closing daily, leaving a total of 5,127 stores [11]. Consumer Sentiment - Social media users have expressed frustration over the high prices of fruits at 百果园, with comments highlighting that even a modest purchase can exceed 100 yuan [3][5]. - The company's chairman, 余惠勇, acknowledged the complaints about pricing but emphasized the importance of quality and the need to educate consumers about the value of high-quality fruits [5]. Market Position - 百果园 has over 5,000 chain stores and more than 80 million registered members across over 190 cities in China [11]. - The company aims to maintain its focus on high-quality products rather than competing solely on price, despite the current market pressures [5].
“月薪2万都吃不起百果园”？董事长回应：不会迎合消费者，在教育消费者成熟