Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, responded to consumer complaints about rising fruit prices, stating that the company will not cater to consumers but rather focus on educating them about product value [2][3] Group 1: Company Response - Baiguoyuan's chairman emphasized that the company aims to educate consumers rather than simply meet their demands, which sparked significant public discussion [2][3] - The statement raised questions about the relationship between businesses and consumers, particularly in terms of who is "educating" whom in the market [3] Group 2: Market Dynamics - The concept of "educating consumers" is not inherently negative; it involves helping consumers understand product quality and value through branding and service [3][4] - High-frequency consumer goods like fruit have a higher price sensitivity compared to luxury items, making it crucial for companies to justify their pricing through quality and experience [4][5] Group 3: Consumer Behavior - When consumers feel that prices exceed their expectations without adequate justification, they may quickly switch to alternative brands or channels [4][5] - The effectiveness of "education" in retail is ultimately determined by consumer experiences and perceptions rather than verbal assertions [5][6] Group 4: Business Strategy - Companies must listen to consumer feedback and adapt to market changes rather than adhering to a one-sided educational approach [6] - The market will ultimately favor brands that can effectively communicate value while meeting consumer needs [6]
百果园与消费者谁该被教育，不妨让市场裁判 | 新京报快评