TENCENT(HK:00700) Sou Hu Cai Jing·2025-08-11 02:49Core Viewpoint - The article highlights the emergence of Tencent's subsidiary, Tiao Zhu Network, and its upcoming game "Code: Xiaoyao You," which aims to innovate within the popular genre of Xianxia (Chinese fantasy) games, focusing on unique gameplay mechanics and narrative freedom [1][3][27]. Company Overview - Tiao Zhu Network is a relatively unknown subsidiary of Tencent, led by Sun Hongyu, a former manager at the Arctic Light Studio, known for developing "Xuanyuan Legend" [1][3]. - The company has a 92.69% stake held by Tencent and is currently developing a 3D Xianxia RPG titled "Code: Xiaoyao You" [2]. Game Features - "Code: Xiaoyao You" features a vast open world called "Cloud Sea," where players can explore dynamic environments and engage in unique gameplay mechanics [5][19]. - The game incorporates four core gameplay elements: "Cloud Sea World," "Absorb Cloud and Objects," "Divine Sense Breaking Restrictions," and "Treasure Collision," which collectively create a fresh experience in the Xianxia genre [23][19]. - The game aims to reflect "Eastern Romanticism" and the philosophy of harmony with nature, distinguishing itself from Western narratives [11][9]. Player Engagement - The initial reveal of the game generated significant interest, with over one million views on Bilibili within a night, indicating a strong demand for Xianxia-themed content among players [5][7]. - The game is designed to allow players a high degree of narrative freedom, enabling them to experience the story in a non-linear fashion, reminiscent of classic Chinese literature [24][26]. Industry Context - The Xianxia genre has seen a surge in popularity, with numerous successful titles in recent years, but many existing games follow a formulaic approach [8][28]. - The development team at Tiao Zhu Network, comprised of veterans from the golden age of MMO games, aims to innovate and redefine the genre, potentially leading to a new era for Xianxia games [27][28].