Core Insights - The chairman of Zhenjiu Lidou Group, Wu Xiangdong, launched the company's first high-end craft beer product "Bull Market News" during his first live broadcast, which attracted significant attention with over 1.9 million viewers and a peak of 178,000 online participants [1] - The product took three years to develop, utilizing premium ingredients and top-notch brewing techniques, aiming to create a unique and memorable taste [1] - The slogan "Bull Market Opens, Good Luck Comes" reflects the product's branding strategy, promoting a new lifestyle consumption approach [1] Industry Analysis - The high viewership and engagement during the live broadcast indicate Wu Xiangdong's personal influence in the industry, which could positively impact the product's market entry [1] - The craft beer market is highly competitive, but the superior quality and positive connotations associated with "Bull Market Beer" may help it secure a foothold [1]
珍酒李渡吴向东直播首秀获极大关注，牛市啤酒有望成行业“黑马”