BABA(US:BABA) Sou Hu Cai Jing·2025-08-11 12:01Core Insights - Taobao Flash Sale and Ele.me reported significant growth in consumer activity on the first day of autumn, with over 300,000 small restaurants achieving peak transaction volumes on August 7 [1][3] - The number of delivery riders on Ele.me reached 3.5 times that of last year, with average earnings increasing by 40% compared to the previous year [1][3] - The number of riders earning over 10,000 yuan in July saw a year-on-year increase of 184% [1][3] Group 1 - On the first day of autumn, lemon water surpassed bubble tea to become the most popular item on Taobao Flash Sale [3] - Shanghai ranked first in city consumption data, followed by Hangzhou, with Chengdu surpassing Beijing and Suzhou surpassing Guangzhou in the top ten [3] - Over 30,000 small restaurants and 8,000 non-restaurant businesses experienced transaction growth exceeding 100% on the same day [3] Group 2 - In July, 1,089 non-restaurant businesses achieved monthly transactions exceeding 100,000 yuan, while 395 brands surpassed 1 million yuan [3] - Since the launch of Taobao Flash Sale, the monthly active rider count has grown by 181%, with crowd-sourced riders increasing by 236% [3] - Ele.me's delivery riders on August 7 reached 3.5 times the number from the previous year, indicating a significant increase in delivery capacity [3]